K-WAY is South Africa's leading chain of outdoor adventure gear. For their K-WAY KIDS range we developed a campaign that showed their gear is tough enough for the most extreme little adventurers, turning any ground into a playground.
Media: Print
Category: Clothing & footwear
Client: K-WAY OUTDOOR GEAR
Agency: Canvas
Country: South Africa
Creative Director: Michael Ipp
Art Director: Michelle Baron
Copywriter: Shannon Devy
Account Director: Jackie St Clair Moor
Retoucher: Luke Anderson
Illustrator: Michelle Baron
Published: January 2014