Brand: Kailashka
Media: Print
Category: Alcoholic Drinks
Agency: BBDO
Geo: Bulgaria
Kailashka: From the time when, 4
From the time when it was more important to crop the land than your chest.
Kailashka is a popular Bulgarian grape-brandy. The brand claims “Tradition in every drop”. Everything about it is old school – the recipe, the bottle, the label. To capture the spirit of the age when it was born we visited the National Archives to find pictures of times past, and the men who made the product what it is.
Advertising Agency: Graffiti BBDO, Sofia, Bulgaria
Creative Directors: Kiril Stoyanov, Lubomir Panayotov
Art Director: Nikolay Boyanov
Copywriters: Lubomir Panayotov, Maya Zlatkova
Additional credits: Petya Savova
Published: May 2014