Keep Oakland Beautiful: Cigarette

Credits & Description:

Campbell Ewald (CE) is the creative agency behind a new campaign for non-profit Keep Oakland Beautiful called âLitter is Bad.â

Although parts of Oakland are undergoing re-gentrification, the city still suffers from a rampant litter problem. To further Keep Oakland Beautifulâs mission of creating and sustaining a beautiful, clean, green and litter-free city, the campaign shows just how bad litter can be. From cigarette butts that brag about dirtying up the sidewalks and harming dogs to an abandoned sofa looking forward to being set on fire by vandals, this new work personifies litter to emphasize the severity of the issue at hand.

The campaign includes TV, outdoor, digital and social elements.

Category: Public interest

URL: http://keepoaklandbeautiful.org/

Client: Keep Oakland Beautiful

Agency: Campbell Ewald

Production: At Swim

Country: United States of America

Director: Nicolas Iyer

Chief Creative Officer: Mark Simon

Chief Creative Officer: Brian Yessian

Executive Creative Director: Jim DiPiazza

Art Director: Meggie McArthur

Producer: Theresa Martin

Producer: Michael Yessian

Producer: Lauren Thorne

Associate CD / Copywriter: Becca Loose

Associate CD / Art Director: Vanessa Witter

Exec Agency Producer: John Haggerty

Executive Producer: Leslie Sorrentino

Executive Producer: Tomas Krejci

Executive Producer: Michael Appel

DoP: Thomas Lembcke

Sound Studio: Yessian

Sound Design: Jeff Dittenber

Editing Company: Big Block

Casting: Lynne Quirion Casting

Casting: Lynne Quirion

Retoucher: Joe Notaro

Retoucher: Hand Digital

Assistant Producer: Chris Robertson

Retoucher: Scott Kessler

Flash Designer: Gonzalo Enriquez

Account team: Angela Zepeda

Account team: Matt Clark

CE CREATIVE:

Interactive Designer: Eric Dominguez

CE MEDIA:

Director Media Planning: Karen Campbell

Associate Director Media Planning: Jennifer Accad

Senior Media Planner: Jon Perez

Assistant Interactive Media Planner: Tara Hana

Director Local Media Buying: Linda Southern

Associate Director of Local Media Buying: Allison Jones

CE SOCIAL:

Director of Digital Operations: James Sanders

Social Media Manager: Stacey Vick

Senior Community Manager: Jennifer Murphy

CE PRODUCTION:

Senior Production Artist: Renee OâBrien

Senior Art Buyer: Tat Luneva-Evenchik

CE PROJECT MANAGEMENT:

Senior Digital Project Manager: Amy Ruud

Lead Flame Artist: Brian Shneider

Audio Mixing: The LA Studios

General Manager: Jane Curry

Mixer: David Guerrero

Printing: Darrin Day / Circle Graphics

Media:

Jill Schuster & Lindsay Warners / OAG

Clear Channel OOH

Chrystal Sisco / Comcast

Dion Carrancho / NCC Media

Jill Kregel / RocketFuel

Erin Seramur / RadiumOne