Kentucky Fried Chicken (KFC) Print, Outdoor Drumstick [alternative] by Proximity Malaysia

Drumstick [alternative]
The Print Ad titled Drumstick [alternative] was done by Proximity Malaysia advertising agency for Kentucky Fried Chicken (KFC) in Malaysia. It was released in Nov 2014.
Advertising campaign for Kentucky Fried Chicken (KFC)

Kentucky Fried Chicken (KFC): Drumstick [alternative]

Brand
Kentucky Fried Chicken (KFC)
Media
Print, Outdoor
Released
November 2014
Posted
November 2014
Market
Malaysia
Industry
Fast food
Agency
Proximity Malaysia
Executive Creative Director
Tan Chee Keong
Designer
Auston Low

Awards:

Asia Pacific Advertising Festival (AdFest) 2015
PRESS LOTUSBEST OF RETAILBronze
OUTDOOR LOTUSBEST OF RETAILSilver
PRINT CRAFT LOTUSART DIRECTIONBronze
PRINT CRAFT LOTUSBEST USE OF ILLUSTRATIONBronze
D&AD Awards 2015
Graphic DesignPosters (Graphic Design)Wood Pencil
Cannes Lions, 2015
OUTDOOROUTDOOR POSTER CRAFT: TRADITIONAL ILLUSTRATIONSILVER
OUTDOORINDOOR POSTERS: RETAIL STORES, RESTAURANTS & FAST FOOD OUTLETSGOLD - CAMPAIGN
OUTDOORBILLBOARDS & STREET POSTERS: RETAIL STORES, RESTAURANTS & FAST FOOD OUTLETSSILVER - CAMPAIGN
Spikes Asia, 2015
OutdoorBillboards & Street Posters: Retail Stores, Restaurants & Fast Food OutletsSilver Spike Campaign
OutdoorIndoor Poster: Retail Stores, Restaurants & Fast Food OutletsSilver Spike Campaign
PrintNewspaper and Magazine: Print: FoodsBronze Spike Campaign
Print & Poster CraftPoster (Indoor): Print/Poster Craft: Art DirectionBronze Spike Campaign
LIA (London International Awards), 2015
Poster-Grand LIA
DesignArt Direction CampaignSilver Winner
PosterArt Direction CampaignSilver Winner
PrintArt Direction CampaignGold Winner
PosterConsumer CampaignGold Winner
PrintConsumer CampaignSilver Winner
PosterRetailSilver Winner
PrintRetailGold Winner
PosterUse of Illustration CampaignSilver Winner
PrintUse of Illustration CampaignSilver Winner
DesignPoster CampaignBronze Winner

Credits & Description:

KFC is "So Good". Print and poster campaign from BBDO Proximity Malaysia.
Category: Food
Corporate Name of Client: QSR Brands (M) Holdings Sdn Bhd
Head of Client Services: John Teoh
Agency: BBDO Proximity Malaysia, Kuala Lumpur
Executive Creative Director: Tan Chee Keong
Creative Directors: Carina Teo/Adam Chan/Hor Yew Pong
Copywriters: Tan Chee Keong/Adam Chan
Art Directors: Carina Teo/Auston Low
Agency Producer: Louie Hoo/Ang Hui Yun
Head of Design: Anne Yong
Designer: Auston Low
Production Company: Imagescan Creative, Kuala Lumpur
Description of the Project:
Malaysians have a strong love for KFC, but the brand was facing stiff competition from newer and sexier brands. And while the price wars were getting brutal, KFC realised that they wouldn't price-slash their way to growth.
So Good is a movement to connect with Malaysians on a deeper level. It champions real ingredients, real food and the real moments that arise from them. They wanted to communicate the value in freshly prepared food, ingredients and real moments in a new and refreshing way that would reach a younger audience yet still resonate with loyalists. So the brief started with a task to design posters for the brand.
Show love for KFC in a charming way. Mouths opening wide for KFC treats that look like big happy grins.