Media: Print
Category: Automotive
Client: Kia Motors do Brasil
Agency: MoMa Advertising, São Paulo
Country: Brazil
Executive Creative Director: Rodolfo Sampaio
Art Director: Guilherme Martins
Copywriter: Fred Ramos
Illustrator: Un Mariachi
The sensor beeping gets louder as you get closer to an object, in order to alert you of the danger. So MoMa Sao Paulo have used some examples to show the public the danger getting bigger if they don't pay attention and keep moving back.