Kiwi Print Kiwi by Ogilvy & Mather Chicago
Kiwi: Kiwi
Awards:
| Clio Awards 2018 | ||
|---|---|---|
| Product/Service | Gold | |
| Print & Out of Home Technique | Product/Service: Copywriting | Gold |
| Lions Communication 2018 | ||
| Outdoor Lions | Billboards > Other FMCG | Silver Lion Campaign |
| Print & Publishing Lions | Sectors > Other FMCG | Silver Lion Campaign |
| Lions Craft 2018 | ||
| Industry Craft Lions | Copywriting > Print & Publishing | Grand Prix |
Credits & Description:
Brand SC JOHNSON
Brand: Kiwi Shoe Care
Agency: Ogilvy Chicago
OGILVY Chicago, USA Entrant Company
OGILVY Chicago, USA Idea Creation
HAVANA1 PRODUCTIONS Havana, CUBA Production
SANDRO FILMS Chicago, USA Production
HERITAGE AUCTIONS Dallas, USA Production
PHD Chicago, USA PR
PHD Chicago, USA Media Placement
Tham Khai Meng Ogilvy WW CCO & Co-Chairman, Worldwide Creative, Art Director
Joe Sciarrotta Ogilvy Chief Creative Officer
Nancy Hannon Ogilvy Global Executive Creative Director
Gabe Usadel Ogilvy Executive Director of Design
Hital Pandya Ogilvy Creative Director/Art Director
Luissandro Del Gobbo Ogilvy Creative Director/Copywriter
Luis Gabriel Ramirez Arias Ogilvy Creative Director/Copywriter
Mark Bruker Ogilvy Creative Director/Copywriter
George Gier Ogilvy Freelance Copywriter
Maggy Lynch-Hartley Ogilvy Senior Producer
Joe Griffin Ogilvy Audio Engineer
Gloria Hall Ogilvy Director of DRM and Licensing
Joan Shelton Ogilvy Senior Print Producer
Antonis Kocheilas Ogilvy Managing Director, Head of Planning
Philip Heimann Ogilvy Worldwide MD, Global Brand Management
Pete Lewis Ogilvy Managing Director
Jennifer Kasmarick Ogilvy Account Director
Zoe Han Ogilvy Account Supervisor
Lisa Hill Ogilvy SVP, Global Social Lead
Ann Mukherjee SC Johnson Global Chief Marketing Officer
Renata Ferraiolo Pereira SC Johnson VP, Global Shoe Care
Sandro Miller Sandro, Inc. Photographer
Roberto D’este Havana 1 Productions Photographer
Bruce Lash Bruce Lash Freelance Voiceover Artist
Synopsis:
‘First Steps’ mused over the question, ‘what happened to the actual shoes of iconic people from history who had left big shoes to fill’. To answer this, creative team tracked down and photographed the shoes of six famous icons; Muhammed Ali, Ernest Hemingway, Amelia Earhart, President Abraham Lincoln, Vince Lombardi and Florence Nightingale.
The images were featured in print, out-of-home and social ads featuring long-form copy that explores the amazing life story of each icon and celebrates how they all took their own first step toward a great moment in history.