Klarna: Digital

Credits & Description:

Agency: NORD DDB, Copenhagen
Media: Ambient
Category: Other
Client: Klarna
Agency: NORD DDB, Copenhagen
Production: House
Country: Denmark
Copywriter: Svante Pårup
Art Director: Anton Bolin
Producer: Christine Norberg
DoP: Natan Gullström
PR Director: Susanne Johansson
Planning Director: Johan Rynell
Account Director: Malin Marklund
Editor: Nils Moström
Post Producer: Tomas Wall
Colourist: Robert Eskekärr
Design: Matilda Callenbo
Online Editor: Olle Lindholm
Motion Graphics: Luca Monterosso
Published: September 2018
Synopsis:
Klarna, the Swedish payment provider, found an unorthodox way to help people who often forget to pay. By connecting digital billboards to stores’ alarm systems, shoplifters got unexpected real time push notifications, reminding them not to forget to pay. Since the launch of the new Klarna app the amount of late payments have dropped drastically. 68% fewer invoice reminders are sent to people using the app than to non-users. To highlight this to everyday shoppers, Klarna equipped digital billboards around Stockholm with confetti, flashing sirens and audio. So when someone forgot (or “forgot”) to pay, they got a sensational surprise – with the message “never miss a payment with Klarna’s app”.