Kleenex: Kleenex Share the Care

Credits & Description:

In an effort to demonstrate the impact that a small act of care can have in the lives of others, Kleenex, Geometry Global and Ogilvy & Mather have teamed together to âShare the Kleenex Care.â Through the conduction of a social experiment, the initiative was designed to test the theory that a single act of sharing can in fact make a difference.
Category: Cosmetics & toiletries
Client: Kimberly Clark
Agency: Geometry Global Canada, Ogilvy & Mather, Mindshare, Ketchum
Country: Canada
Director: Dale Heslip Sparks Productions
Executive Creative Director: Nuala Byles
Art Director: Greg Muhlbock
Producer: Margaret Callaghan
Account Director: Jennifer Hearn
Editor: Aaron Dark School Editing
Music: Creighton Doane DL Audio
Strategic Planning Director: Katherine Barks
Writer: Ian MacKellar, Ogilviy & Mather | Canada
Social Strategist: Asha Davis
Social Experiment Choice Architects: Pete Dyson & Dan Bennett, #OgilvyChange | UK
Online: Mike Morey, Fort York VFX
Colourist: Conor Fisher, Alter Ego
Director, Marketing & Sales: Therese Brisson
Brand Manager: Tom Houde
Integrated Marketing Plan Director: Mitch Faigan