Klépierre: Rule Poster, 2

Credits & Description:

Client: Klépierre
Category: Retail
Agency: Sid Lee Paris
Country: France
Media: Social Networks, Outdoor, Print
Photography: Iii Studio
Date: March, 2017
Description:
Pop, vibrant, arty, and above all, playful, the campaign, “Let’s Play”, reflects the company’s ambition to re-focus their marketing strategy on the idea of “retailment”. The Group, which owns malls in 14 European countries, wanted to emphasize their desire to make shopping a playful experience and demonstrate their ability to be the ideal partner to both consumers and brands.
The campaign consists of graphically striking visuals and gifs, shot by III Studio, each a carefully laid out composition of shapes against a vibrant background. Certain visuals focus on how customers feel during the shopping experience – adventurous, attractive, pumped… – the result of a year-long study Klépierre carried out on social media, and others carry taglines, the “rules” of shopping. The collection of aesthetically-appealing visuals will be a key part of the Group’s new visual identity, and the campaign will run in press, outdoor, digital and on social networks.