KLM Royal Dutch Airlines: klm.com/flatornot

Credits & Description:

Category: Travel, transport & tourism
Brand: KLM Royal Dutch Airlines
Agency: DDB & Tribal Worldwide, Amsterdam
Country: Netherlands
Title: KLM Flat or Not


Description: KLM Flat or Not: How do people react to a seat that suddenly reclines to fully flat?




KLM Flat or Not: How do people react to a seat that suddenly reclines to fully flat?


Background:

KLM Royal Dutch Airlines recently launched their new World Business Class, designed by Dutch design icon Hella Jongerius, that features unique seats that can transform into a comfortable full-flat beds. To introduce this new Business Class seat, DDB & Tribal Amsterdam created the campaign Flat or Not.


At KLMâs home base Amsterdam Airport Schiphol an ordinary airport waiting seat was replaced with a seat that could transform into a full-flat bed. When people unsuspectingly sat down on it, the seat reclined. But do people dare to relax in the middle of a busy airport? All reactions were filmed with hidden cameras and turned into a video. The video invites people to go to klm.com/flatornot, guess how travellers react ed and win two World Business Class tickets.


The new fully-flat seats exude personal attention while at the same time meeting all functional requirements. They are part of the new World Business Class section redesigned by Hella Jongerius. The Business Class of the whole KLM Boeing 747 fleet will be restyled by mid-2014. The redesign of the Boeing 777-200 fleet will start by the end of 2014, followed by the rest of the intercontinental fleet.



Watch the film: http://youtu.be/uGpskgihpec


Play the game: klm.com/flatornot

Category: Travel, transport & tourism
URL: http://klm.com/flatornot
Client: KLM Royal Dutch Airlines
Agency: DDB & Tribal Worldwide, Amsterdam
Country: Netherlands
CREDITS

Client: KLM Royal Dutch Airlines
Product: KLM World Business Class
Agency: DDB & Tribal Worldwide Amsterdam

Concept and execution: Gijs Sluijters & Joris Tol
Designer: Keith Kornson
Creative Directors: Bart Mol & Pol Hoenderboom
User Experience Designer: Maxim van Dam
Director: Bart Buiter

Client: Frank Houben, Natascha van Roode, Esther van Kessel
Client Service Director: Esther te Pas
Account Director: Danielle Boskemper
Strategy: Ralf Hesen
Project Managers: Steven Beukers, Wendy Losse
RTV Producer: Fione van Wijk

Edit: The Ambassadors, Erik Verhulst
Grading: The Ambassadors, Brian Krijgsman
Production Company: Mediamonks
Music Company: MassiveMusic
Sound Design: Kaiser Sound Studios, Mediamonks