Kokuyo Camlin: Bamiyan Buddha

Credits & Description:

Media: Outdoor
Category: Other
Client: Kokuyo Camlin
Agency: R K SWAMY BBDO, Mumbai
Country: India
National Creative Director: Sangeetha N
Creative Director/ art director: Tapas Pal
Creative Group Head/ Copywriter: Jyothi Prasad Nair
Synopsis:
Innovation opens up your mind to new perspectives. If you are talking about an innovative product, it spells the redundancy of the existing one. Harinacs Staple Less Stapler from Kokuyo Camlin is one such product. It’s a stapler that doesn’t use stapler pins. Instead, it uses smart engineering which cuts a little paper tab and folds it back into the paper. Kokuyo Camlin wanted to position this product as ‘a new way to staple’. This automatically elevates Harinacs as the future of stapling and relegates the regular stapler to the past. The insight gave us the leeway to create an idea that juxtaposes history and future. To execute the idea, we took famous monuments of the world that have become history today. We created each of these monuments - the Twin Towers, the Berlin Wall and the Bamiyan Buddha using stapler pins. These monuments were chosen because though these structures were part of our recent history, they will never be seen again.