Media: Outdoor
Category: Public interest
Client: Kokuyo Camlin
Agency: R K Swamy BBDO Pvt Ltd
Country: India
National Creative Director: Sangeetha N
Executive Creative Director: Gautam Pandit
Creative Director/ AD / copywriter: Chacko Varghese
Creative Director/ art director: A V N Suresh
Photographer: Suhas Malekar
Retoucher: Rahul Joshi
Synopsis:
The brief for RK Swarmy BBDO India was to get students to migrate from traditional wooden colour pencil to Camlin 2.0mm mechanical colour pen pencil.Use of wooden pencils lead to the destruction of trees which can be saved by using Camlin 2.0 mm mechanical colour pen pencils.