Kraft Print Squad by Miami Ad School New York
The Print Ad titled Squad
was done by Miami Ad School New York advertising agency for Kraft in United States. It was released in Sep 2017.
Kraft: Squad
Brand
Media
Released
September 2017
Posted
September 2017
Market
Industry
Agency
Copywriter
Art Director
Credits & Description:
Category: Food
Media: Print
Brand: Kraft
Agency: Miami Ad School
Geo: United States
Advertising Agency: Miami Ad School, New York, USA
Art Director: Hortense Fournier
Copywriter: Chandani Karnik
Published: September 2017
Description:
Problem: Kraft Singles are becoming more and more unpopular with millennials as they move towards healthier, better cheese.
Behavioral Insight: Most millennials talk a lot about being single and proud.
Solution: Play on the word single. "Single" as in romantically uninvolved and "single" as in Kraft single to create a funny and engaging print campaign.
When you're single but so is you're squad