Kreo: Poultry

Credits & Description:

Category: Pharmaceutical
Media: Print
Brand: Kreo
Agency: Isobar
Geo: Kenya
Advertising Agency: Isobar, Kenya
Creative Directors: Yash Deb, Arun Balagopal
Art Directors: Aaron Kandia, Eric Muriithi, Ariel Gakunga
Copywriter: Isaiah Iraya
Illustrator: Shilpi Deb
Additional Credits: Image Devices
Published: March 2018
Synopsis:
Kreo is a brand with a unique value proposition, Internal Stomach Cleansing. We were tasked in creating a campaign that would not only generate wide spread interest and awareness for the brand by driving traffic to Kreos' website, but also educate the public on the benefits of stomach cleansing. We took a card out of our clients playbook and recreated your favorite meals and turned them into lab specimens with a clever yet functional tag line, "Don't Let It Settle."
Don’t Let It Settle.