Kyoto Tango Railway: Design & Branding

Credits & Description:

Company Entering : Dentsu Inc., Tokyo
Title : “mist”ery Train
Brand : Kyoto Tango Railway
Advertiser : Willer Trains
Agency : Dentsu Inc., Tokyo
Creative Director : Dai Kobayashi
Copywriter : Dai Kobayashi
Art Director : Hiroyuki Kato
Account Executive : Yoshio Matsuzono
Illustrator : Hiroyuki Kato
Print Production Company : Adbrain Inc., Tokyo
Designer : Ryohei Wada
Print Producer : Shohei Nakajima
Background overview :
As for Kyoto Tango, fog is very beautiful and the many legends including an ogre and the dragon are still handed down.As for the problem, a place is far from the kyoto city. And the charm do not be known.We created a picture book that called “mist”ery train and introduced the “mist”erious atmosphere of this area. We expressed all illustrations by ink-jet to express mist. We put it on the shelf of the seat of the long-distance bus from tokyo to kyoto. We planned to have the person traveling kyoto go to some depths of kyoto.The poster places it in kyoto-city, too.We appealed charm of tango to a tourist of kyoto.