Kyoto Tango Railway Print, Outdoor “Mist-Ery”Train / Sea Train, 1 by Dentsu Inc. Tokyo, Dentsu Meitetsu Communications Inc. Nagoya

“Mist-Ery”Train / Sea Train, 1
The Print Ad titled “Mist-Ery”Train / Sea Train, 1 was done by Dentsu Inc. Tokyo, Dentsu Meitetsu Communications Inc. Nagoya advertising agencies for Kyoto Tango Railway in Japan. It was released in Sep 2016.
Advertising campaign for Kyoto Tango Railway

Kyoto Tango Railway: “Mist-Ery”Train / Sea Train, 1

Brand
Kyoto Tango Railway
Media
Print, Outdoor
Released
September 2016
Posted
September 2016
Market
Japan
Industry
Railways
Agency
Dentsu Inc. Tokyo
Art Director
Hiroyuki Kato
Creative Director
Dai Kobayashi
Copywriter
Dai Kobayashi
Production Agency
ADBRAIN Inc.
Agency
Dentsu Meitetsu Communications Inc. Nagoya

Awards:

One Show 2017
DesignPromotional: Posters - SeriesMerit
ADFEST 2017
Design LotusPosterGold
D&AD 2017
Graphic DesignPostersWood Pencil
LIA Awards 2017
DesignPoster CampaignSilver Winner

Credits & Description:

Company Entering: Dentsu Inc., Tokyo
Client: Willer Trains
Brand: Kyoto Tango Railway
Advertiser: Willer Trains
Agency: Dentsu Inc., Tokyo/Dentsu Meitetsu Communications Inc., Nagoya
Creative Director: Dai Kobayashi
Copywriter: Dai Kobayashi
Art Director: Hiroyuki Kato
Account Executive: Akio Matsuzono
Strategic Planning Director: Hiroaki Hayase
Print Production Company: Adbrain Inc., Tokyo
Photographer: Yoshihiro Ozaki
Designer: Ryohei Wada
Print Producer: Syohei Nakajima
Description
After struggling with loss-making line for ten straight years, the railway company has decided to change the names of the company and railway line, to rebuild their new brand image. Since they do not have such famous tourist spots along the railway line, we proposed to use the scenery for branding instead. They introduced the new charm of the area with the nicknames, “Mist-ery Train” for the rail on mountainside and “Sea Train” on seaside.