La Guarida Barberos: A cut for a story, 1

Credits & Description:

Client: La Guarida Barberos
Agency: TBWA
Advertising Agency: Oniria TBWA, Paraguay
Executive Creative Director: Camilo Guanes
Creative Director: Andrea Ferreira
Senior Art Director: Santiago Valdez
Creative Team: Manu Rolón
Head of Planning: Daniel Achaval
"A cut for a story": the proposal of La Guarida Barberos to go through quarantine.
Inspired by authors such as William Shakespeare and Giovanni Boccaccio, who conceived their most famous works in the quarantine period, La Guarida Barberos, a renowned Paraguayan barber shop frequented by: musicians, writers and lovers of literature, invites its clients and the general public to respect the slogan #QuedateEnCasa stimulating creativity and in exchange for an original story offers free cuts at the end of this period of isolation.
The idea proposes using free time to reimagine the universe of the barber shop as a place where one will simply cut their hair and transform it into the protagonist of great stories, which stand out for their ingenuity and narrative.
That is why the only condition to participate in the promo is to set the story in a barbershop.
To each person who sends his story, La Guarida will give him a new look when the closure measure is lifted and will be included in the digital publication to be released soon.