Land Rover Print Bookshelf by Advantage Y&R Namibia, Y&R Windhoek
The Print Ad titled Bookshelf
was done by Advantage Y&R Namibia, Y&R Windhoek advertising agencies for subbrand: Land Rover Defender (brand: Land Rover) in Namibia. It was released in Mar 2013.
Land Rover: Bookshelf
Brand
Media
Released
March 2013
Posted
March 2013
Market
Industry
Agency
Agency
Creative Director
Awards:
| The Loeries Awards 2013 | ||
|---|---|---|
| AFRICA & THE MIDDLE EAST | PRINT COMMUNICATION | Gold |
| Epica Awards 2013 | ||
| Press | Automobiles | EPICA D'OR (GRAND PRIX) |
| Press | Automobiles | GOLD |
| Press | Print Craft | SILVER |
| Cresta Awards 2014 | ||
| Press | Magazine | Silver Winners |
Credits & Description:
The brief for Y&R Namibia was to create a brand advert that portrays Land Rover's new claim "Above and Beyond".To portray these limitless capabilities, we used a variety of "travel', 'outdoor' and 'adventure' related books to reflect the Defender 90's iconic shape.
Media: Print
Category: Automotive
Agency: Y&R
Brand: Land Rover
Geo: Africa, Namibia
Advertising Agency: Advantage Y&R, Windhoek, Namibia
Creative Director: Patrick Held
Art Director / Illustrator: Steffen List
Additional Credits: Truda Meaden