Media: Print
Category: Travel, transport & tourism
Client: LATAM Airlines
Agency: McCann Lima
Country: Peru
VP / CCO: Mauricio Fernández Maldonado C. / Christian Caldwell
Creative Director: Camilo Astorga
Creative Team: Joe Almeida / Jefferson Alvarez / Orlando Aguilar / Max Urbina / Camilo Astorga / Mauricio Fernández Maldonado C.
Account Director: Ana Corina Estrada
Account Supervisor: Pamela Gómez
Client: Claudio Moro
Synopsis:
To promote LATAM Airlines inflight entertainment offering, with more than 100 movies, McCann Lima was inspired by big box-office hits, such as 007 Agent, Alice in wonderland, Kill Bill, Minions, Shark and X-Men, and created a print campaign with 6 executions that play with graphic elements related to the aviation universe and the iconography of those block-busters.