LATAM: Pasaportes

Credits & Description:

Agency: Graphene by IPG
Country: Chile
General Creative Director: Chavo D’Emilio
Creative Director: Leonardo Chiesi, Pablo Miñarro
Copywriter: Leonardo Chiesi
Art Director: Aliro Jara
Account Team: Camila Pazols, Ricardo Munhoz
Planner: Javiera Romero
Illustrator: Tomás Neely
Client approval: Eduardo Costa, Alexandra Vila
Published: May 2018
Synopsis:
The latest print campaign created by Graphene, an IPG agency 100% dedicated to LATAM Airlines, presents a mosaic of various passports, from all over the world, but with the same content inside: an invitation to everyone to travel their prejudices away, by expanding their expand minds through travels.
“In a context where immigration is a critical issue, is necessary to highlight that we’re all diverse outside, but the same blank sheet on the inside. We came up to the world with a nationality predefined, but that can’t determine what we are, and we can expand our understanding of the world by traveling around it”, says Leo Chiesi, Graphene Creative Director.