Advertised brand: Latvijas bērnu fonds
Advert title(s): A child is not a toy. Stop the violence.
Headline and copy text (in English): Call and donate EUR 1,42. For children who suffered from violence.
Advertising Agency: TRIBE, Riga, Latvia
Agency website: http://www.triberiga.com
Creative Director: Gatis Rozenfelds
Art Director: Martins Legzdins
Copywriter: Maija Meijere
Project Manager: Santa Shenfelde
Published: September, 2016
Short rationale (optional): Everybody is responsible for their action so are we, that’s why it is important to cooperate for good causes. So by doing this campaign ‘’A child is not a toy. Stop the violence.’’for the Children's Fund of Latvia, we hope to encourage others to participate and help to those for whom it is necessary. There are two ways- we can choose to help, or we can just watch. We choose to support and help!