Law Andak Dam Print, Outdoor Run Away / Commit by Impact BBDO Dubai

Run Away / Commit
The Print Ad titled Run Away / Commit was done by Impact BBDO Dubai advertising agency for Law Andak Dam in United Arab Emirates. It was released in Oct 2016.
Advertising campaign: Kol Nokta Btefrek

Law Andak Dam: Run Away / Commit

Brand
Law Andak Dam
Media
Print, Outdoor
Released
October 2016
Posted
October 2016
Market
United Arab Emirates
Industry
Blood Donation
Agency
Impact BBDO Dubai
Executive Creative Director
Fadi Yaish
Creative Director
Aunindo Sen
Creative Director
Ryan Atkinson
Copywriter
Sarah Berro

Awards:

Dubai Lynx 2017
Print & Outdoor CraftUse of Arabic Script / CalligraphyGold Campaign
Loeries Awards 2017
Communication DesignPosters & BillboardsCampaign Gold
Communication DesignTypographyCampaign Craft Certificate

Credits & Description:

Category: Public Interest, NGO
Media: Outdoor
Category: Health
Client: Law Andak Dam
Product: Blood Donation
Agency: Impact Bbdo Dubai, United Arab Emirates
Entrant: Impact Bbdo Dubai, United Arab Emirates
Product/Service: Blood Donation
Idea Creation: Impact Bbdo Dubai, United Arab Emirates
Executive Creative Director: Fadi Yaish (Impact Bbdo Dubai)
Creative Director: Aunindo Sen (Impact Bbdo Dubai)
Design Creative Director: Ryan Atkinson (Impact Bbdo Dubai)
Senior Creative Designer: Bana Salah (Impact Bbdo Dubai)
Executive Arabic Writer(Executive Copywriter): Sarah Berro (Impact Bbdo Dubai)
Motion and Image Making Lead: James Elgie (Impact Bbdo Dubai)
English Translation of Main Headlines:
After adding the dot, the word “Lost” becomes “Regained”
“Powerless” become “Empowered”,
“In need” becomes “Fulfilled”,
“Run away” becomes “Commit”,
“Sick” becomes “Cured”
And “Suffering” becomes “Healing”, driving home our campaign message “Every drop counts”.