Dubai Lynx 2017 | ||
---|---|---|
Print & Outdoor Craft | Use of Arabic Script / Calligraphy | Gold Campaign |
Loeries Awards 2017 | ||
Communication Design | Posters & Billboards | Campaign Gold |
Communication Design | Typography | Campaign Craft Certificate |
Category: Public Interest, NGO
Media: Outdoor
Category: Health
Client: Law Andak Dam
Product: Blood Donation
Agency: Impact Bbdo Dubai, United Arab Emirates
Entrant: Impact Bbdo Dubai, United Arab Emirates
Product/Service: Blood Donation
Idea Creation: Impact Bbdo Dubai, United Arab Emirates
Executive Creative Director: Fadi Yaish (Impact Bbdo Dubai)
Creative Director: Aunindo Sen (Impact Bbdo Dubai)
Design Creative Director: Ryan Atkinson (Impact Bbdo Dubai)
Senior Creative Designer: Bana Salah (Impact Bbdo Dubai)
Executive Arabic Writer(Executive Copywriter): Sarah Berro (Impact Bbdo Dubai)
Motion and Image Making Lead: James Elgie (Impact Bbdo Dubai)
English Translation of Main Headlines:
After adding the dot, the word “Lost” becomes “Regained”
“Powerless” become “Empowered”,
“In need” becomes “Fulfilled”,
“Run away” becomes “Commit”,
“Sick” becomes “Cured”
And “Suffering” becomes “Healing”, driving home our campaign message “Every drop counts”.