Though LCI Workers' Comp was founded in 1989 as a workers’ comp provider for Louisiana construction firms and related industries, the company was eager to increase brand awareness across all types of businesses. Our solution was the “Put Us To Work For You” series in which an LCI representative was pictured working alongside local business owners to comedic effect. The main communication running throughout the campaign was, while we can't do your job as well as you can, we can help your business grow by providing insurance products/protection, etc. So, put LCI to work for your business today. The series continues to run across the state of Louisiana.
Hollywood South 6/2016
Media: Print
Category: Finance & insurance
Agency: Cerberus
Country: United States of America
Creative Director/ writer: Justin Bonura
Creative Director/ art director: David Caruso
Creative Director/ art director: Rocky Russo
Photographer: Michael Terranova
Account Executive: Temple Ruff
Account Executive: James Vavak
Account Executive: Madeline Gosz