Legal & General Print Girls by M&C Saatchi London

Alternative title: Own Your World
Legal & General Investment Management Client name: Dame Helena Morrissey
Client job title: Head of Personal Investing

Chief Creative Officer: Justin Tindall
Deputy Executive Creative Director: Mark Goodwin
Creative teams: Alan Jones & Angelo An, Thom Farrall & Liam Campbell
Design Director: Sophia Ben Yedder
Producer: Andy Williams
Head of Strategy: Steve Parker
Senior Account Director: Gemma Dodds
Senior Account Manager: Kelly Larken
Media agency : Mindshare
PR Managing Director: Davnet Doran, M&C Saatchi PR
PR Campaign leads: Pema Seely, Lauren Hunt Morgan, M&C Saatchi PR
Published: Jane 2018
Synopsis:
Legal & General Investment Management (LGIM) launches today its consumer facing campaign "Own Your World".
Created by M&C Saatchi, appointed in March 2018, the campaign has a disruptive feel, designed to bring to life LGIM’s vision to empower more people to start investing in the things they care about. This vision is underpinned by a clear belief that diverse businesses and those which operate best practice climate policies deliver sustainable long-term value.
As one of the world’s leading investment companies, LGIM believes it has a responsibility, to both its customers and to society. It is known for taking an active role in the companies in which it invests across its whole range of funds in order to raise their standards in areas such as climate change and diversity.