Golden Hammer, 2015 | ||
---|---|---|
Outdoor | Billboards and street posters | Silver |
Golden Drum, 2015 | ||
Press | Leisure, entertainment, culture & education | Golden Drum Grand Prix |
Outdoor | Leisure, entertainment, culture & education | Silver Drum |
Category Outdoor
Subcategory Billboards and street posters
Entrant agency Y&R Budapest and Y&R Prague
Client Lego Store Budapest
Brand Lego
Product/service Lego
Date release 16.03.2015
Executive creative director Jaime Mandelbaum
Creative director László Falvay
Associate creative director Karolina Galácz
Art director Atila Martins Lauar
Art director Zoltán Visy
Art director Áron Hujber
Art director Adam Bartas
Copywriter Karolina Galácz
Account director Tomas Tomasek
Account director Dóra Telbisz
Other credits: 3D: Marek Motalik
Creative idea explanation: Lego develops children's creativity so that they become smart, inventive adults. They may even be able to solve the biggest problems of the world one day, if parents develop their skills early - with the help of Lego, of course.