LEGO Print, Outdoor Climate Change by Y&R Budapest, Y&R Prague
The Print Ad titled Climate Change
was done by Y&R Budapest, Y&R Prague advertising agencies for LEGO in Hungary. It was released in Mar 2015.
LEGO: Climate Change
Brand
Released
March 2015
Posted
March 2015
Market
Industry
Agency
Agency
Art Director
Awards:
| Golden Hammer, 2015 | ||
|---|---|---|
| Outdoor | Billboards and street posters | Silver |
| Golden Drum, 2015 | ||
| Press | Leisure, entertainment, culture & education | Golden Drum Grand Prix |
| Outdoor | Leisure, entertainment, culture & education | Silver Drum |
Credits & Description:
Category Outdoor
Subcategory Billboards and street posters
Entrant agency Young & Rubicam Budapest
Client Lego Store Budapest
Brand Lego
Product/service Lego
Date release 16.03.2015
Advertising agency Y&R Prague
Executive creative director Jaime Mandelbaum
Creative director László Falvay
Associate creative director Karolina Galácz
Art director Atila Martins Lauar
Art director Zoltán Visy
Art director Áron Hujber
Art director Adam Bartas
Account director Tomas Tomasek
Account director Dóra Telbisz
Copywriter Karolina Galácz
By developing kids' creativity, Lego can help the next generation of kids solve the world's problems.