Leica Print, Outdoor, Design & Branding Colorful by F/Nazca Saatchi & Saatchi Sao Paulo
Leica: Colorful
Awards:
| LIA 2016 | ||
|---|---|---|
| Consumer Campaign | Silver Winner | |
| One Show, 2016 | ||
| Print & Outdoor | Craft - Writing / Writing | Merit |
| Print & Outdoor | Consumer - Trade / Full Page or Spread - Campaign | Bronze Pencil |
| Clio Awards 2016 | ||
| Product/Service: Print | Bronze | |
| Print Technique | Product/Service: Copywriting | Silver |
| Print Technique | Product/Service: Art Direction | Bronze |
| Wave Festival, 2016 | ||
| Press | Produtos e Serviços | Ouro |
| Cannes Lions 2016 | ||
| Print And Publishing | Craft: Copywriting | Gold Lion Campaign |
| Print And Publishing | Craft: Art Direction | Bronze Lion Campaign |
| Print And Publishing | Print & Publishing: Consumer Electronics & Technology | Silver Lion Campaign |
| FIAP 2016 | ||
| Gráfica | Campañas (Productos) | Gran Sol de Iberoamérica |
| La Copa de Iberoamérica | Hogar | La Copa de Iberoamérica |
| Técnicas de Producción Gráfica | Redacción | Sol de Plata |
| D&AD 2017 | ||
| Outdoor Advertising | Poster Advertising Campaigns | Wood Pencil |
Credits & Description:
Alternаtive Title: Black&White
Agency: F/Nazca Saatchi & Saatchi
Brand: Leica Gallery São Paulo
Country: Brazil
Advertising Agency: F/Nazca Saatchi & Saatchi, São Paulo
Entrant Company: F/Nazca Saatchi & Saatchi, São Paulo
Media Agency: F/Nazca Saatchi & Saatchi, São Paulo
Pr Agency: F/Nazca Saatchi & Saatchi, São Paulo
Production Company: F/Nazca Saatchi & Saatchi, São Paulo
Creative Director: Pedro Prado (F/Nazca Saatchi & Saatchi)
Creative Director: Rodrigo Castellari (F/Nazca Saatchi & Saatchi)
Agency Producer: Leandro Ferreira (F/Nazca Saatchi & Saatchi)
Art Director: Rodrigo Castellari
Copywriter: Pedro Prado
Chief Creative Officer: Fabio Fernandes
President And Executive Creative Director: Fabio Fernandes (F/Nazca Saatchi & Saatchi)
Account Manager: Gabriela Marques (F/Nazca Saatchi & Saatchi)
Agency Producer: Jomar Farias (F/Nazca Saatchi & Saatchi)
Account Director: Marcello Penna (F/Nazca Saatchi & Saatchi)
Everything in Black & White
The ads enhance the visual monochrome universe, and suggest that consumers break free from color in order to create poetic photographic images. Now with a resolution of 24 megapixels, the MM246 is also more agile in processing.