Leica Print Future by F/Nazca Saatchi & Saatchi Sao Paulo

Future
The Print Ad titled Future was done by F/Nazca Saatchi & Saatchi Sao Paulo advertising agency for subbrand: Leica M-Monochrom (brand: Leica) in Brazil. It was released in Nov 2015.
Advertising campaign: Everything in Black and White

Leica: Future

Brand
Leica M-Monochrom  (Leica)
Media
Print
Released
November 2015
Posted
November 2015
Market
Brazil
Industry
Photo & Video Cameras, Accessories
Agency
F/Nazca Saatchi & Saatchi Sao Paulo
Creative Director
Joao Linneu
Creative Director
Rodrigo Castellari
Creative Director
Pedro Prado
Creative Director
Eduardo Lima
Creative Director
Theo Rocha

Awards:

LIA 2016
PrintConsumer CampaignSilver Winner
One Show, 2016
Print & OutdoorCraft - Writing / WritingMerit
Print & OutdoorConsumer - Trade / Full Page or Spread - CampaignBronze Pencil
Clio Awards 2016
PrintProduct/Service: PrintBronze
Print TechniqueProduct/Service: CopywritingSilver
Print TechniqueProduct/Service: Art DirectionBronze
Wave Festival, 2016
PressProdutos e ServiçosOuro
Cannes Lions 2016
Print And PublishingCraft: CopywritingGold Lion Campaign
Print And PublishingCraft: Art DirectionBronze Lion Campaign
Print And PublishingPrint & Publishing: Consumer Electronics & TechnologySilver Lion Campaign
FIAP 2016
GráficaCampañas (Productos)Gran Sol de Iberoamérica
La Copa de IberoaméricaHogarLa Copa de Iberoamérica
Técnicas de Producción GráficaRedacciónSol de Plata

Credits & Description:

Agency: F/Nazca Saatchi & Saatchi
Brand: Leica Gallery São Paulo
Country: Brazil
Advertising Agency: F/Nazca Saatchi & Saatchi, São Paulo
Entrant Company: F/Nazca Saatchi & Saatchi, São Paulo
Media Agency: F/Nazca Saatchi & Saatchi, São Paulo
Pr Agency: F/Nazca Saatchi & Saatchi, São Paulo
Production Company: F/Nazca Saatchi & Saatchi, São Paulo
Creative Director: Rodrigo Castellari (F/Nazca Saatchi & Saatchi)
Agency Producer: Jomar Farias (F/Nazca Saatchi & Saatchi)
Agency Producer: Leandro Ferreira (F/Nazca Saatchi & Saatchi)
Account Director: Marcello Penna (F/Nazca Saatchi & Saatchi)
President And Executive Creative Director: Fabio Fernandes (F/Nazca Saatchi & Saatchi)
Account Manager: Gabriela Marques (F/Nazca Saatchi & Saatchi)
Creative Director: Pedro Prado (F/Nazca Saatchi & Saatchi)
The ads enhance the visual monochrome universe, and suggest that consumers break free from color in order to create poetic photographic images. Now with a resolution of 24 megapixels, the MM246 is also more agile in processing.