Leica: The Leica Bauhaus Workshops, 6

Credits & Description:

Title of Entry: The Leica Bauhaus Workshops
Brand: Leica
Product/Service: Consumer Products / Cameras
Client: The Leica Store, Boston MA
Advertising agency: Arnold Worldwide
Advertising Agency: Arnold Worldwide
Chief Creative Officer: Icaro Doria
Chief Creative Officer: Sean McBride
Executive Creative Director: Max Geraldo
Executive Creative Director: Fred Saldanha
Creative Director: Guilherme Rácz
Creative Director: Lucas Casão
Art Director: Rafael Beretta
Copywriter: Vinicius Fernandes
Producer: Nicole Hollis-Vitale
Print Producer: Jim Spadafora
Print Producer: Vicki Shaughnessy
Photographer: Jonathan Walley
Sculptor: Marcio José Calvo
Illustrator: Paula Padilha
Illustrator: Andreza Racz
Country: United States
Published: May 2019
Synopsis:
To celebrate 100 years of Bauhaus, Leica created the Leica CL 100 Jahre Bauhaus limited edition camera. To launch it, a series of studies were done using geometric shapes from the camera’s composition. Each one was influenced by the techniques and theories taught during Bauhaus workshops and classes from 1919 to 1933. In the end, the studies resulted in five families of posters, each with three unique pieces.