Media: Outdoor
Category: Home electronics
Client: Lens and Shutter
Agency: Rethink Canada
Country: Canada
Creative Director: Ian Grais
Creative Director: Chris Staples
Art Director: Leia Rogers
Copywriter: Morgan Tierney
Social Marketing Manager: Leah Gregg
Agency Producer: Kerry Banghu
Studio: Tom Pettapiece
Account manager: Steph Hurl
A series of outdoor posters parodying Apple's well-known "shot on an iPhone 6" campaign was created by Rethink , Canada for the camera company Lens & Shutter. The posters highlight the various shortcomings of cell phone photography.