Leroy Merlin: Lessons for Good

Credits & Description:

Client: Leroy Merlin
Agency: Publicis
Advertising Agency: Publicis, Milan, Italy
Creative Director: Bruno Bertelli
Art Director: Livio Gerosa
Copywriter: Paolo Bartalucci
Chief Creative Officer: Cristiana Boccassini
Executive Creative Director: Davide Boscacci
Associate Creative Director: Livio Gerosa
Copywriter: Francesca Ferracini
Art Director: Alice Teruzzi
Client Service Director: Simona Coletta
Account: Arianna Di Marco
Senior Strategic Planner: Guglielmo Pezzino
Head of Social Client Services and Strategy: Stefano Perazzo
Senior Social Media Manager: Andrea Biolcatti
Producer: Matilde Bonanni
Country: Italy
Published: June 2019
Synopsis:
Leroy Merlin with Lessons for Good changed the history of DIY lessons, making them useful to dozens of Italian NGO’s.
The idea was simple and impressive: moving from the store, the place where Leroy Merlin has always given lessons to clients on how taking care of their houses, to NGO’s places in bad conditions.
Turning unaware clients into volunteers, Leroy Merlin succeeded in giving a new life to 50 NGO’s for abandoned children, schools, centres for the elderly and refugee.