Lifesaving Society Print Drowning Prevention Sand Sculpture by Taxi Vancouver

Drowning Prevention Sand Sculpture
The Print Ad titled Drowning Prevention Sand Sculpture was done by Taxi Vancouver advertising agency for subbrand: Lifesaving Society (brand: Lifesaving Society) in Canada. It was released in Jul 2012.
Advertising campaign for Lifesaving Society

Lifesaving Society: Drowning Prevention Sand Sculpture

Brand
Lifesaving Society  (Lifesaving Society)
Media
Print
Released
July 2012
Posted
July 2012
Market
Canada
Industry
Public Safety, Health & Hygiene
Agency
Taxi Vancouver
Creative Director
Kevin Barclay
Art Director
Darcy Twarog
Copywriter
David Giovando
Editor
Chad Jones
Photographer
Dan Barham

Credits & Description:

Media: Ambient

Geo: Canada

Category: Public interest

Agency: Taxi

Brand: Lifesaving Society

The beach isn't all fun and games.

Educate yourself on water safety.

National Drowning Prevention Week. July 21 – 29, 2012.



To promote National Drowning Prevention Week and remind beach-goers of the dangers of being around water, the Lifesaving Society of BC & Yukon created a sand sculpture depicting the aftermath of a drowning scene at Kitsilano Beach in Vancouver.



Advertising Agency: Taxi, Vancouver, Canada

Creative Director: Kevin Barclay

Art Director: Darcy Twarog

Copywriter: David Giovando

Photographer: Dan Barham

Editor: Chad Jones

Account Manager: Brett Willis

Account Director: Ben Tarr

Production Manager: Leah Fladgate

Sculptor: David Billings