Liga Contra El Cancer Print Bus by Publicis Lima

Bus
The Print Ad titled Bus was done by Publicis Lima advertising agency for subbrand: Liga Contra el Cancer (brand: Liga Contra El Cancer) in Peru. It was released in May 2012.
Advertising campaign: Passivity kills. Complain if someone smokes in a bar. It's forbidden by law 29517 to smoke in public places.

Liga Contra El Cancer: Bus

Brand
Liga Contra el Cancer  (Liga Contra El Cancer)
Media
Print
Released
May 2012
Posted
May 2012
Market
Peru
Industry
Public awareness
Agency
Publicis Lima
Creative Director
Jose Rázuri

Credits & Description:

Media: Print

Geo: Peru

Category: Public interest

Agency: Publicis

Brand: Liga Contra el Cancer

Passivity kills. Complain if someone smokes in a bus. It's forbidden by law 29517 to smoke in public places.



Advertising Agency: Publicis, Lima, Perú

Creative Director: José Rázuri

Art Directors: Tay-pan Chu, Enrique Rendón

Copywriters: Bruno Reggiardo, Martín Llerena