Media: Print
Geo: Peru
Category: Public interest
Agency: Publicis
Brand: Liga Contra el Cancer
Passivity kills. Complain if someone smokes in a restaurant. It's forbidden by law 29517 to smoke in public places.
Advertising Agency: Publicis, Lima, Perú
Creative Director: José Rázuri
Art Directors: Tay-pan Chu, Enrique Rendón
Copywriters: Bruno Reggiardo, Martín Llerena