Listerine Print, Outdoor BURGER by J. Walter Thompson London

BURGER
The Print Ad titled BURGER was done by J. Walter Thompson London advertising agency for subbrand: Listerine Mouthwash (brand: Listerine) in United Kingdom. It was released in Apr 2011.

Listerine: BURGER

Released
April 2011
Posted
April 2011
Industry
Copywriter
Copywriter
Executive Creative Director
Typographer
Account Supervisor
Photographer

Awards:

Cannes Lions 2011
Outdoor LionsToiletriesBronze

Credits & Description:

Title: BURGER
Advertiser/Client: JOHNSON & JOHNSON
Product/Service: LISTERINE
Entrant Company: JWT LONDON London, UNITED KINGDOM
Advertising Agency: JWT LONDON London, UNITED KINGDOM
Executive Creative Director: Russell Ramsey
Creative Director: Dominick Lynch-Robinson
Art Director: Andy Smith/Ryan Lawson
Copywriter: Ryan Lawson/Andy Smith
Planner: Bernard Walsh
Account Manager: Harriet Knight
Account Supervisor: Alex Walker
Art Buyer: Sue Clifford
Photographer: Kevin Summers
Typographer: Casa Hamid
English Translation of Main Headlines:
Have you ever stopped to consider the amount of things you put your mouth through in a day? Our idea was to highlight this scary amount, from food and drink to pen tops or hair clips, that everyone puts into their mouth on a usual day without even realizing. By showing the sheer volume of things we put our mouth through, condensed into one print or poster ad, we hope to make people realize that it’s very easy to pick up germs in our day to day life and the best way to cleanse your mouth is with Listerine.