Livrarias Curitiba: Daredevil

Credits & Description:

Advertised brand: Livraria Cultura
Media: Print
Advertising Agency: Agência Um, Recife, Brazil
Creative Director: Lenilson Lima
Associate Creative Director: Eduardo Fialho
Art Director: Eduardo Fialho
Copywriter: Diego Koury
Published: April 2018
Synopsis:
In 2017, Livraria Cultura created a series of ads using the Netflix recommendation feature. The idea was to offer book suggestions related to titles found in the platform catalog.
In 2018, we created a continuation of the campaign showing that Livraria Cultura is much more than books: it also has the largest collection of games, board games, LPs, CDs and comics.
A simple change in the campaign that will present a great differential of the network to the public.