London Pride: New Work

Credits & Description:

London Pride continues to celebrate its intrinsic link with the nation’s capital with new series of ads
Following on from the success of the first phase earlier this year, London Pride continues to share stories of the brand to remind consumers of its rich history and heritage.
Entitled ‘Made of London’, London Pride has launched a new series of ads that celebrate the stories behind the beer and champion London Pride’s roots in the capital city.
The ads, which tell the story behind the beer’s griffin logo and the surprising tale of London Pride fans in the equine community, are the latest iteration in the brand’s hugely successful ‘Made of London’ campaign, which launched this summer.
Creative Director  Tom Ewart
Art Director Will Chak, Matthew Lancod, Robert Amstell
Copywriter Robert Amstell, Matthew Lancod
Account Director Aaron Cole
Agency Producer Amalie Rang
Photographer Ben Ingham
Director/ Production Co  And
Producer Stuart Phillips
Post production Tapestry