L'Oreal: L'Oréal Paris Age Perfect [image]

Credits & Description:

L'Oréal Paris Age Perfect | Behind the Scenes
Client: L'Oréal Paris
General Manager (L’Oréal Paris UK): Adrien Koskas
Managing Partner: Lisa Conway
Agency: McCann London
Actor: Helen Mirren
Creative Director: Rob Brown
Writer: Steph Dunk
Design Lead: Andy Tannock
Producer: Anita Osbourne
Managing Partner: Lisa Conway
Planning Director: David Frymann
Planner: Emily Ellis
Business Lead: Alison Webber
Account Director: Emma Forsyth
Project Director: Louise Hawthornthwaite
Director: Peter Lindbergh @ Working Girl
Description:
LONDON, Monday 13th March: L’Oréal Paris (UK) has released its latest campaign by McCann London starring Oscar-winning actress and British icon Dame Helen Mirren. Launching the new Age Perfect Face, Neck & Décolleté skincare, the campaign continues to challenge attitudes towards older women.
Embodying femininity by playfully encouraging the consumer to ‘reveal a little more’, the campaign defies current cultural expectations to cover up after a certain age. In the TV spot Helen questions, “Why should your skincare stop at your face?” and cheekily concludes, “Tone, tighten…unbutton!”.
The campaign launches with content films including ‘French Lessons with Helen’; her unique take on a French lesson where she reminds British women that we’re a lot more ‘au-fait’ with the language than we might think.
The new campaign launches on Wednesday, March 15th across TV, extensive social, online, print, outdoor and the iconic site at Piccadilly Circus.
Supported by clinical studies, L’Oréal’s latest skincare innovation rehydrates three of the most delicate areas associated with ageing - the face, the neck and décolleté - whilst reducing the appearance of sagging and age spots.