Los Angeles Police Department: Braslet

Credits & Description:

Advertised brand:Teen Dating Violence Awareness Month
Advert title(s): “Domestic Violence Has No Place Here”
Agency: Quigley-Simpson, Los Angeles, USA
Creative Director: Sariah Dorbin
Copywriter: Scott Roberts
Art Directors: Gary Palmer, Ilham Budihartono
Account Director: Geoff Fiala
Print Producers: Mai Nguyen, Chris Kaye
Project Manager: Stephanie Yee
Released: February 14, 2017
Description:
The bold public education campaign by Los Angeles Mayor Eric Garcetti, and developed in partnership with the Los Angeles Police Department and independent, performance-based advertising agency Quigley-Simpson (Los Angeles), intends to generate awareness and honest conversation about a frequently-hidden crime whose victims often suffer in silence. One in three teens is a victim of dating abuse.
“Love and abuse never go hand-in-hand. We have to keep shining a light on domestic violence, because it is a crime that lives in the shadows and causes pain that too often goes unnoticed and unreported,” said Mayor Garcetti. “‘Domestic Violence Has No Place Here’ is a thought-provoking campaign that will bring awareness to this crisis and start important conversations in Los Angeles and beyond.”
The work pairs romantic tropes — from boxes of chocolates and teddy bears, to hand-scribbled love notes and personalized jewelry — with starkly contrasting messages about control and violence. The juxtaposition sends a powerful message to anyone who has been impacted by emotional or physical abuse in an intimate relationship — including victims, abusers, and witnesses.