Prisa Radio: Nevermade

Credits & Description:

Agency: Shackleton Madrid S.L.
Client: Prisa Radio
Product: Los40
Title: Nevermade
Media: radio, digital
Country: Spain
Date Of Campaign: 26/06/2018
Background:
The world of music is one that has most suffered the terrible consequences of drugs, with several of the greatest artists in history leaving us too soon, and thus leaving us without their next big hits.
Idea:
Therefore, at Los40, on International Day Against Drug Abuse, we wanted to make it a day different to the rest and get the millions of young people listening to us to stop for a few seconds to reflect.
Results:
And that is how, for the first time in the 53-year history of Los 40, the Number 1 in the Charts never played.