People's life pass while they save for money to have everything, they ask for loans to have something or ask for favors to achieve what they want; in other words, people see their life pass while they try to have everything they want, but instead, they should really see it pass while they enjoy having it all.
Category: Finance
Media: Print
Brand: Loteria de Boyacá
Client: Boyaca Lottery
Agency: McCann
Geo: Colombia
Advertising Agency: McCann Worldgroup, Colombia.
Chief Creative Officer: Samuel Estrada
Executive Creative Director: Alejandro Bermúdez
Creative Director: Daniel González
Creative Director: Andrés López
Art Director: Juan Ramírez
Copywriter: Diego Puentes
Illustrator: Sergio Ortega
Published: May 2017