Loto: Loto

Credits & Description:

Brand POLLA
Entrant PROLAM Y&R SANTIAGO
PROLAM Y&R Santiago, Chile Entrant Company
PROLAM Y&R Santiago, Chile Idea Creation
CLIO MASTERING Santiago, Chile Production
ACCION FILMS Santiago, Chile Production
Alvaro Becker Young & Rubicam Santiago Executive Creative Director
Francisco Cavada Young & Rubicam Santiago Executive Creative Diector
Emerson Navarrete Young & Rubicam Santiago Head of Art
Andres Diaz Young & Rubicam Santiago Chief Digital Creative Director
Raimundo Undurraga Young & Rubicam Santiago Creative Director
Gonzalo Ferrada Young & Rubicam Santiago Creative Director
Oscar González Young & Rubicam Santiago Copywriter
Jonathan Chauque Young & Rubicam Santiago Copywriter
Joaquín Toro Young & Rubicam Santiago Art Director
Gonzalo Gallardo Young & Rubicam Santiago Art Director
Rodrigo Grebe Young & Rubicam Santiago Art Director
Gustavo Sousa Artist Photographer
Silvana Mercado Young & Rubicam Santiago Retoucher
Entry Summary
Since 1989 Loto has been a game made to create millionaires, to change lives and help people to have a better life, a big house, a amazing car, a great boat, money to buy a fancy lifestyle.
But today we say that everyone is full of luxury, everyone is already rich with the more simple things that the life gives, with a nap with your kid, a happy dog when you come back at home, a best friend, or why not still married after 50 years. Is in that common and great things that we are rich, so we turn the common gambling message and say that everybody are rich, and Loto is just a game to be more millionaires than we already are. Giving the importance that the material things deserve and giving more value to the beautiful daily things that everybody has.