Loto: Unemployed

Credits & Description:

Category: Gambling
Media: Print
Brand: Loto
Agency: Y&R
Geo: Chile
Advertising Agency: Y&R Santiago, Chile
Executive Creative Directors: Álvaro Becker, Francisco Cavada
Head of Art: Emerson Navarrete
Creative Director / Art Director: Mauricio Muñoz
Art Director: Matías Cabrera
Copywriters: Cristián Montégu, Matías Anríquez
Photographer: Juan Velasquez
Retoucher: Masai Art Company
Published: March 2018
Synopsis:
When somebody becomes a millionaire, it doesn’t take long for some very strange ‘close friends’ and ‘distant relatives’ to suddenly appear. We show this lottery winners insight by using the typical photography that Loto takes of its winners. But here, it's crowded with the strangest close relatives that our winners had probably never seen before. They come dressed up like the winner to pretend they are relatives and therefore the winner suddenly discovers he has a ‘new family’.
New wealth, new family