Lotto Max: House

Credits & Description:

Winning Canadaâs biggest jackpot is all about possibilities. So when it came to re-branding Lotto Max, we created a multi-media campaign that inspired people to think about what they would, or could do if they won. For television, we focused on the moment right after buying a ticket â where a flood of possibilities fill peopleâs minds. We then used the print and radio to remind people just how far five dollars could take them â even in this day.
Category: Entertainment & leisure
Client: Ontario Lottery & Gaming Corporation
Agency: MacLaren McCann Toronto
Country: Canada
Executive Creative Director: Sean Davison
Executive Creative Director: Mike Halminen
Art Director: Arron Isaac
Copywriter: Natalie Greenspan
Assoc Creative Director: Troy McGuiness
Assoc Creative Director: Cam Boyd
Agency Producer: Julia Auriemma
Post production: Instil Productions
Photographer: Philip Rostron
Account team: Sarah Lostrocco
Account team: Matthew Greenberg