Lucozade Print Hydrates and fuels you better than water, 2 by Grey London

Hydrates and fuels you better than water, 2
The Print Ad titled Hydrates and fuels you better than water, 2 was done by Grey London advertising agency for subbrand: Lucozade Sport Energy Drink (brand: Lucozade) in United Kingdom. It was released in Feb 2013.
Advertising campaign for Lucozade

Lucozade: Hydrates and fuels you better than water, 2

Brand
Lucozade Sport Energy Drink  (Lucozade)
Media
Print
Released
February 2013
Posted
February 2013
Market
United Kingdom
Industry
Soft Drinks
Agency
Grey London
Creative Director
Andy Lockley
Designer
Ryan Connolly

Credits & Description:

Media: Print

Category: Non-alcoholic drinks

Agency: Grey

Brand: Lucozade

Geo: Europe, United Kingdom

Hydrates and fuels you better than water.



Lucozade is running a campaign to showcase a trio of its new rugby brand ambassadors, England's Chris Robshaw, Scotland's Richie Gray and Wales' Leigh Halfpenny, ahead of this weekend's start of the Six Nations championships. The £1m marketing activity highlights its Lucozade Sport brand and is tailored to each of the respective three countries, running across outdoor and digital.



Advertising Agency: Grey, London, UK

Creative Director: Andy Lockley

Designer: Ryan Connolly

Photographers: Diver & Aguilar

Represented by David Birkitt

Account Director: Jon Lawton

Account Manager: Alex Dousie

Published: February 2013