Lumini Fotografia Print YOUNG GIRL STAIRS HIGH HEEL CITY by Lapiz Chicago
The Print Ad titled YOUNG GIRL STAIRS HIGH HEEL CITY
was done by Lapiz Chicago advertising agency for Lumini Fotografia in United States. It was released in Aug 2012.
Lumini Fotografia: YOUNG GIRL STAIRS HIGH HEEL CITY
Brand
Media
Released
August 2012
Posted
August 2012
Market
Industry
Agency
Art Director
Associate Creative Director
Copywriter
Credits & Description:
Brazilian photographers are facing a very tough competitor lately: image banks. Clients are cutting production budgets for print ads and choosing cheaper ready images rather than professional photographic work. Lumini, a highly awarded Brazilian photography studio, asked Lápiz to create a print campaign to address this problem. The campaign highlights the bold contrast in imagery and proves you can get a better photo if you work with Lumini.
Client/Ad or Campaign:
Client: Lumini
Agency: Lápiz, Chicago
EVP, Chief Creative Officer: Laurence Klinger
Creative Directors: Ciro Sarmiento, Maria Bernal
Associate Creative Director: Flavio Pina
Art Director: Flavio Pina
Copywriter: Hilary Haselton