D&AD 2017 | ||
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Magazine & Newspaper Design | Independent Magazines | Graphite Pencil |
Agency: Macguffin
Client: Macguffin
Art Director: Kirsten Algera & Ernst van der Hoeven
Designer: Sandra Kassenaar
Description:
MacGuffin is a new and unusual design & crafts magazine. It features fabulous stories about the life of ordinary, often anonymously designed things. Each biannual edition takes an object and explores the manifold stories it generates. Like the MacGuffins in Hitchcock films, these things are not the main characters, but the plot devices that set the story in motion.