Macpac: Trace

Credits & Description:

They say half the fun is getting there, and that's precisely the philosophy employed by Melbourne Agency, The Reactor in their first campaign for client Macpac. Shot in Queenstown, New Zealand with Hell Studios' photographer Chris Daile, the new 'Whatever your adventure' campaign follows the journey of a Macpacker from start to finish of their adventure - including conquering the airport, the local roads, leading into the national park and scaling the highest peak.
Category: Entertainment & leisure
Media: Outdoor
Client: Macpac
Agency: The Reactor
Production: Hell Studios
Country: Australia / New Zealand
Executive Creative Director: Nick Brown
Art Director / Copywriter: Nick Brown
Producer: Rhea Flouch
DoP: Logam McMillian
Photographer: Chris Daile
Retoucher: Richard Dion Wilson
Stylist: Dean Bodger
Product: Amalia Wilson
Product: Beth Ward
Fire Marshall: Henri Pearson