Make Sense: Isolated, 4

Credits & Description:

Client: Make Sense
Agency: Make Sense
Advertising Agency: Make Sense, Kyiv, Ukraine
Production Agency: Make Sence Ua
Executive Creative Director: Vasiutyn Kyrylo
Art Director: Bazina Helena
Design: Serdyuk Serhiy
Creative Copywriter: Karavanec Serhiy
Copywriter: Kseniia Korbut
Ceo: Tereshenko Kyrylo
Published: April 2020
Country: Ukraine
Synopsis:
In the current situation we are living in, people and companies unite to help each other. The common problem blurs the boundaries between people and their differences. In this particular time people are more open to correlate with the public and themselves. Each one of us have felt this change, now we know what forced isolation is and how it affects our psychological state. Desire to get out and simply go outside for a walk without any limits, without fear and doubt, has become impossible for some time. But it is not long lasting. Project ISOLATED – is about people, who stay forced in isolation for years, about people, who's life don't get much attention, about people who live in loneliness. In this particular time, we are able to understand them, more than ever before and share their feelings and experiences. «Unequivocally, the world will never become the same after quarantine, but will people be able to change? The answer depends just on ourselves. Social distancing, that brands actively talk about right now is the exact thing, which was disconnecting us before the quarantine. Making our own problems just our problems. I think right now is the time, when people will learn how to hear and understand others, not just themselves», - creative director of MAKE SENSE agency Kirill Vasyutin. This project was initiated by the creative agency MAKE SENSE. Our goal – is to draw the attention of the public, various businesses, and government to help solve this problem. Not just by talking, but by creating a system of communication for the future, that will let us make the problem of these people common.